Blog
Getting found, and getting customers.
Honest, practical notes on websites, AI search (GEO), lead generation, and the systems small businesses actually need, written by the two people who build them.
Websites2026-06-048 min read
How much does a small business website cost in 2026?
A clear, honest breakdown of what a small business website really costs in 2026 — DIY builders vs freelancers vs agencies vs done-for-you — plus the ongoing costs most people forget and how to figure out what you actually need.
AI Systems2026-05-319 min read
Do AI phone receptionists actually work? What the real data says (2026)
An honest look at AI phone receptionists for small businesses in 2026: where they win, where they fail, what they really cost, and when a human is still the right call. Every stat is sourced.
GEO2026-05-308 min read
What is Generative Engine Optimization (GEO)?
The plain-English guide to getting your business recommended by AI assistants: what GEO is, how it differs from SEO and AEO, why it matters for local businesses, and how to actually get cited.
GEO2026-05-296 min read
How to get your business cited by ChatGPT
No tricks, no paid placement. The practical steps that make ChatGPT confident enough to name your business when someone asks it for a recommendation.
GEO2026-05-286 min read
Why isn't my business showing up in ChatGPT?
If you ask ChatGPT for a recommendation in your category and your business never comes up, here's the honest diagnosis and the fixes that actually move the needle.